John Ayling and Associates wins Palmer's skincare media account

Independent media agency John Ayling and Associates has been appointed to handle media planning and buying for skincare brand Palmer's, after a pitch against undisclosed agencies.

The agency will work for the UK division of American skincare company ET Browne Drug Co, which sells Palmer's through high-street chemists, including Boots and Superdrug.

The incumbent on the account was the full-service agency Pawson Media, which went into administration in December.

The review was launched after Pawson Media ceased trading.

The agency will work across a range of products, including Skin Therapy Oil, Cocoa Butter and the Palmer's Stretch Mark Range.

Advertising spend, which is planned to rise above £1m this year, has traditionally been directed at women's consumer magazines.

John Ayling said: "We are delighted to have been appointed to work on this exciting and expanding range of brands".

Norbert Schlachter, managing director, Palmer's said "We feel John Ayling and Associates will be a good fit for our company and will provide us with the adequate knowledge, insight and recommendations to achieve our communication objectives, in a cost-efficient manner".

ET Browne was founded in the US more than 160 years ago.

By Katherine Levy, 08 February 2011