NCH to rebrand with Media Souk

National Children's Homes, one of the UK's biggest children's charities, has appointed Media Souk, in conjunction with John Ayling & Associates and Equ=Media, to handle media for its rebrand to "Action For Children"

The campaign, which goes live this autumn, aims to increase public awareness and donations. It marks the first major advertising push in the organisation's 139-year history.

Media Souk is a communications planning joint venture between Souk Communications, and John Ayling & Associates, which implements its media buying.

Polly Neate, director of public affairs and communications at NCH, said the upcoming campaign is aimed at increasing its visibility.

(Media Week - 06 June 2008)